Featured On Sin Chew Daily

Soft Berry in the News: Our Story Featured by Sin Chew Daily

We are excited to share that Soft Berry and our founder, Shi Ying, were recently featured in Sin Chew Daily!
This article beautifully captured our journey — from humble beginnings to where we are today.
At just 20 years old, Shi Ying turned her passion for iPad illustrations into Soft Berry, a brand built on the idea of sharing meaningful stories through art. Every piece we create carries deep emotional value, whether it’s capturing precious memories, celebrating milestones, or simply spreading happiness.
In the interview, Shi Ying shared about the challenges she faced, especially during the second year of business when maintaining momentum became difficult. It was during this time that she learned the importance of stepping outside her comfort zone, trying new things, and trusting the process. Thanks to the support of our wonderful community, Soft Berry continues to grow with creativity and heart.
Looking ahead, we are excited to expand beyond personal gifts into corporate packages and baby-themed gift sets, while always staying true to the personal touch that defines Soft Berry.
We are truly grateful for this opportunity to share our story with a wider audience.
Thank you to everyone who has supported us along the way — this journey would not be possible without you.
✨ Read the full feature on Sin Chew Daily: