For Avenue K’s festive redemption campaign, Soft Berry curated an exclusive digital temperature tumbler with a custom Avenue K logo, blending daily usability, smart features, and strong mall branding.
Branded for Avenue K
Custom logo placement designed to stand out in-mall and on social media, turning every tumbler into a moving Avenue K touchpoint.
Exclusive Redemption Gift
Integrated as a limited-time Christmas redemption, the tumbler elevated the campaign with a premium, collectible reward shoppers were excited to earn.
Smart Digital Temperature Display
Featuring a digital temperature screen and sleek form, the tumbler delivers a modern, functional gift experience that matches Avenue K’s lifestyle positioning.
